Richard Thaler's ISSP Lecture passes the 150 mark

As announced we turned to the academic circles. That was a disappointing experience. Even those academic circles within which Richard Thaler has excelled and worked with Nobel laureates didn't show much interest. We did a bit of personal recognizance and found that throughout academia, professors and ass. professors were more interested in the "potato holidays" than attending the lecture.

Turning to students, things didn't improve much at first. Even students attending courses in psychological decision making decided that this wasn't really relevant! Nor journalists covering economics for major newspapers! But then we noticed something we have seen before: those interested in some of the best science and research in the world are not necessarily correlated with the disciplines within which this work takes place. Instead, they are students, professors, citizens, business-makers, politicians, and so on, who are apparently are just interested in solving some of the major challenges that we face as a society.

This is both depressing and encouraging.

On a practical level it is also a BIG challenge because it means that there is no easy way to get in touch with all of these people. Fortunately we're not afraid to take up this challenge. Using social media, blogs, etc. we are finding new ways to get people together - and we've just hit the 150 mark for Richard Thaler's Public ISSP lecture.